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Product Introduction Risk Assessment
The Product Introduction Risk assesses
- Market Atmosphere
- Industry Structure
- Business Environment
- Technology Landscape
- Organization Alignment
The assessment helps organizations and product development teams make decisions at each step of the way, including
Early Stage Product Development
Concept, Research, Brand Development, Strategic Design, Market Introduction, Rollout, and Reinvention.
Market Introduction
Strategic Marketing, Connect to Customers, Build Brand Identity, Add Value, and Stay Out in Front.
Production and Ramp-Up
Proof of Concept, Pre-production, Production and Ramp-up, Marketing and Selling, and Serving Customers.