RGi Diagnostics

Senior Executive Business Development Assessment

The assessment addresses three areas including the following:
 
Understanding the Market

• Demonstrates a thorough knowledge of market trends, including opportunities and competitors’ activities, and analyzes customers and their needs
• Demonstrates thorough knowledge and expertise of company products and services in all market areas. 

Building the Market

• Takes a well thought-out and logical approach to penetrating the markets and selling value-added services, building on firm strategic intent
• Positions the firm in the manner consistent with company’s global image; how the company wants to be perceived and what makes the company stand out from our competitors
• Emphasizes the importance of the sales aspects of business development
• Takes a professional approach to the sales process
• Demonstrates a strong commitment to selling
• Focuses strongly on generating leads and shows the ability to make appropriate contacts
• Finds innovative and flexible ways to identify and pursue new sales opportunities

Making the Sale

• Communicates effectively to customers and potential customers as part of the sales process and makes sure that they have the information they need to make decisions
• Generates enthusiasm in customers and potential customers about working with the company
• Has the ability to negotiate and persuade with integrity and to quickly adjust selling techniques based on insight obtained from customer reactions and feedback
• Demonstrates a practical, concrete, yet flexible orientation to the sales process, emphasizing good business sense, persistence, and determination
• Sets high standards in the sales process for self and others and works hard to achieve them through example